Last November, we had the pleasure of attending the masterclass “The Service Pharmacy,” organized by Nexus Pharma Hub, Th.Khol, and Pharmathek. During the event, there was an in-depth discussion on the changing role of pharmacies in today's world.
The innovative model of the Service Pharmacy redefines the traditional concept of the pharmacy, transforming it from a simple point of sale for medications into a service-centric space designed to meet the healthcare needs of the community in a more direct and effective way.
Our presentation was developed in collaboration with Dr. Nadia Segala, the owner of the pharmacy we designed in Bussolengo, located in the province of Verona, and inaugurated in June 2023—the Segala Pharmacy.
We aimed to explain the concept behind the architectural and functional transformation of the Bussolengo pharmacy, providing a concrete example of how it is possible to integrate a space traditionally dedicated to the purchase of medications with areas focused on health and well-being. This integration was achieved by introducing services such as basic medical consultations.
This innovation was made possible through the design of dedicated cabins, created to ensure privacy and comfort, offering the community the opportunity to access healthcare services in a setting that is more familiar and accessible compared to other healthcare facilities.
During our presentation, we detailed the process of creating this pharmacy, emphasizing the importance of customized furnishings, all of which were tailor-made and personalized by Th.Khol. The architectural design aimed to strike a balance between aesthetics and functionality, with the goal of creating a fluid space defined by the smooth lines of the custom furnishings and evoking an urban environment within the pharmacy. This space was structured with pathways and plazas, resulting in an area that is welcoming, modern, and perfectly suited to new operational needs.
The layout of the environments was carefully planned to optimize workflows and ensure a superior user experience, seamlessly integrating advanced technologies that simplify daily operations and enhance customer interactions.
The Bussolengo pharmacy stands as a cutting-edge model in the landscape of Service Pharmacies, demonstrating how an innovative vision can translate into a positive impact on the community.
The decision to dedicate specific spaces to integrated healthcare functions underscores the importance of thoughtful design that addresses patient needs and industry developments. This project represents the result of a multidisciplinary collaboration between our studio, industry professionals, and the client, united by the shared goal of promoting a revolutionary approach to public health.
Participating in the conference allowed us to share our experience and engage with other experts on highly relevant topics. We firmly believe that the Service Pharmacy model represents the future—not only for its ability to address increasingly complex needs but also for its strategic role in bridging the gap between the population and healthcare services.
We extend our gratitude to the organizers for providing this opportunity and for creating a space for dialogue and professional growth.
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