Landscape, privacy and a new approach to residential hospitality in Marrakech

On the outskirts of Marrakech, the new residential masterplan interprets the theme of prestigious living through a settlement system where architecture, landscape, and mobility create a unified experience. The project by And Studio Architects does not arise from the simple arrangement of villas within a plot, but from the definition of a continuous living environment, capable of ensuring privacy, quality of open spaces, and a constant relationship with greenery.

The overall layout organizes thirty-six residential lots around a network of pathways, gardens, recreational spaces, and large landscape axes. The homes, set within spacious and densely planted plots, are spaced and oriented to avoid direct views, protect the intimacy of domestic environments, and allow vegetation to become the main element of separation. Palms, jacarandas, Mediterranean species, and xerophytic plants create a layered landscape, capable of alternating shade, color, and depth.

One of the central elements of the project is the large water avenue, designed as a collective space and visual axis. Linear basins, fountains, rows of palm trees, and pedestrian paths create a slow and monumental sequence, yet never rigid, in which water contributes to climate comfort and becomes part of the identity of the complex. The avenue is not just a scenic element: it is a place for walking, meeting, and orientation, capable of connecting the different areas of the master plan.

Mobility is organized by separating vehicular flows from pedestrian ones. Service roads are lowered compared to the level of residences and pedestrian-cycling paths, reducing the visual impact of cars and restoring continuity to the landscape.

Unevenness is not resolved with retaining walls, but through green edges and planted slopes that gently guide the land towards road level. These "green descents" also contribute to the collection and management of stormwater, integrated into the soil design through drainage systems and infiltration methods.

The villas reflect the warm tones of the earth of Marrakech and are articulated through compact volumes, deep loggias, screens, and terraces. The architecture seeks a balance between contemporary language and local memory, entrusting the materials, shadows, and vegetation with the task of creating an exclusive yet measured atmosphere.

The master plan thus proposes a new way of inhabiting the landscape: not a succession of isolated buildings, but a residential oasis where privacy, water, nature, and architecture become parts of a single organism.